* Wealth: Cortes and his men looted the Aztec capital of Tenochtitlan, taking vast quantities of gold, silver, and other valuables.
* Land: Cortes claimed Mexico for Spain, establishing a vast new colony that would become one of the most important in the Spanish Empire.
* Power: Cortes became one of the most powerful men in the Spanish Empire, serving as governor of Mexico and captain-general of New Spain.
* Fame: Cortes's exploits were widely celebrated in Europe, making him one of the most famous explorers of his time.