There was never a person named Rastus on the Cream of Wheat box. The original Cream of Wheat mascot was a chef named Frank L. White, who was an employee of the company. The character of "Rastus" was a fictional character created by advertising executives in the early 20th century. The character was used in marketing materials for Cream of Wheat and other products, but it was never the official mascot of the company. The use of the character was eventually discontinued due to its negative racial stereotypes.