The target audience for Thomas Paine's pamphlet "Common Sense" was the common people of the American colonies. Paine wrote the pamphlet in a clear and concise style, using language that was easy for the average person to understand. He also avoided using complex political and philosophical arguments, instead focusing on the practical and moral reasons why the colonies should seek independence from Great Britain. As a result, "Common Sense" was widely read and influential among ordinary citizens, and is credited with helping to rally support for the American Revolution.