Historical story

Renaissance:the first Italian "Boutiques"

An ancestor of our boutiques:"the tailor's shop", from a fresco of the Issogne Castle (Aosta Valley)

Milan, Florence, Bologna, Genoa and Venice became, in full Renaissance era , the “silk roads” favorites of our country, cities literally teeming with large luxury shops in which precious fabrics were sold, and mainly precious silks , to private citizens and merchants.

After all, they were the ancestors of the current boutiques, shops aimed at wealthy people, who could afford to spend astronomical sums for just one suit.

In fact, the silk dresses, between the fifteenth and sixteenth centuries, they could cost as much as a small farm, but they were also one of the flagships of our craftsmanship and an incomparable source of income from an economic point of view, as well as the most prestigious item of the entire Italian textile industry, exported almost everywhere in large quantities.