- Luxury and opulence: The Burj Al Arab is one of the most luxurious hotels in the world, and its design and amenities reflect its commitment to luxury. From its opulent suites and private pools to its Michelin-starred restaurants and world-class spa, the Burj Al Arab offers guests an experience of unparalleled luxury.
- Innovation: The Burj Al Arab is a remarkable feat of engineering and design. Its unique sail-shaped form, inspired by the traditional Arabian dhow boat, is a symbol of innovation and creativity. The hotel's construction pushed the boundaries of what was thought possible, and it remains one of the most iconic buildings in the world.
- Vision: The Burj Al Arab is the brainchild of Sheikh Mohammed bin Rashid Al Maktoum, the ruler of Dubai. Sheikh Mohammed's vision for Dubai is to create a world-class city that is synonymous with luxury, innovation, and ambition. The Burj Al Arab is a physical embodiment of this vision, and it has helped to put Dubai on the map as a global tourism destination.
- Cultural heritage: The Burj Al Arab also pays homage to Dubai's cultural heritage. The hotel's design incorporates traditional Arabic elements, such as the sail-shaped form and the use of intricate mashrabiya screens. These elements create a bridge between the past and the present, and they help to connect the Burj Al Arab to its cultural roots.