I suppose that almost all of you will remember the advertising campaign for the Wonderbra , «Hello Boys «, starring Eva Herzigova in the 90s. It revolutionized the market, skyrocketing sales and even urban legends were created, such as the one that went around the gossip that this ad placed on billboards had caused more than one car accident... due to absent-mindedness at the wheel. Last year she was designated by the «Outdoor Hall of Fame » as the most eye-catching outdoor ad in decades .
Well, I'm sorry to tell you that although the boom was in the 90s, and according to Wikipedia it was registered in the United States in 1935, it is an invention... of the Romans. . The mamillare It was a band of fine fabric that served to cover the breasts and, as the Romans liked small breasts, to limit their growth. In addition, there was also the strophium which were leather straps under the breasts that did not cover them but served to enhance the bust... like a wonderbra.
Mamillare and Strophium