- Crusading was a way to gain religious merit. Many Western Europeans believed that they could earn a place in heaven by fighting for the Christian faith.
- Crusading was a way to expand territorial control. Western European nobles often used the crusades as an opportunity to conquer new lands and expand their power and influence.
- Crusading was a way to escape from poverty or social problems. Many Western Europeans who felt trapped in poverty or social problems saw the crusades as an opportunity for a new life and a better future.